Our last post revealed Twitter Trends get excited when something new suddenly explodes.
For a new tag to appear suddenly, a large number of people must agree to start tweeting together at a certain time, and not before. That is a “Twitterbomb.” The next few posts will teach you how to bring that group together.
First, set a time when everyone should begin tweeting your new tag. Discourage its public use beforehand. Only share the tag through Direct Messages, Facebook, email or other means until the set time.
Beginners should set Twitterbombs during the evening when there is usually less competition from breaking news events. We trended #DoItForGabby last Sunday evening, during the Golden Globes. Targeting a major event has a higher risk of being sidelined by the competition, and a higher reward of many more eyeballs when you’re successful.
Hint: We will be trending a tag Wednesday, January 16th at 8PM. DM me if you want to join.
Welcome to our guide to effective political tweeting, with real examples from the 2012 election. The secrets revealed here will help you write tweets that motivate thousands of people to become active supporters and spread your message. Whether you’re an activist, part of a campaign or non-profit, or a reporter, this blog will be your guide to political activism and campaigns on Twitter. We keep adding to this list, so bookmark this page and watch this space, or subscribe to our RSS feed. If you need help putting these secrets to work for your campaign, check out our consulting services page or contact us.